Attracting participation by partners in sports sponsorships.

DSA developed an array of multi-media tools to generate interest and excitement in the company’s Olympic Games and other high-profile sponsorships, including international properties such as rugby.

“I would like to express my sincere appreciation of your creative excellence and production execution of our Olympic Road Show presentations.
You have delivered on your reputation for great product and customer service. We could not be happier with your understanding of our needs and corresponding solutions.”

Michael Lynch, Vice President Event and Sponsorship Marketing, Visa

As part of this campaign, DSA crafted highly targeted marketing presentations to meet the needs of specific audiences, including member banks, merchants and partners. DSA also wrote speeches and speaker notes for road shows, as well as scaled down, one-on-one presentations.

In addition, Visa asked DSA to create “presentation-in-a-box” kits designed for subsequent adaptation and translation in over 70 countries worldwide.

DSA also designed and implemented a number of Visa/Olympics and other sports properties web sites; as well as sub-sections of the Visa international website featuring specific projects like a global children’s art competition.